My experience

I help businesses that have poured heart and soul into what they do but are unsure how to reach the right people or make marketing work for them.

I have over 15 years of experience working across international brands, growing start-ups and ambitious small businesses. I have led teams, built marketing departments, rebranded businesses, launched events, opened new sites and restaurants, and set up online stores. I bring the strategies, structures and thinking of top-level marketing to businesses that may not have access to those resources, helping them achieve clarity and results without unnecessary complexity.

Marketing takes time to understand and get right. There are no overnight fixes and anyone suggesting otherwise is not being realistic. You are not the customer, and the real challenge is uncovering who is and who is not, and what truly motivates them. I do not chase buzzwords or focus on self-promotion. My goal is to listen, understand your business, and help you make practical decisions that lead to meaningful results. I work alongside your team so you feel confident and supported, bringing structure, insight and creativity to help you move forward with purpose.

Logo for Mini MBA in Marketing, featuring a red circle with black zigzag lines and gray text to the right.

Brands I’ve worked with…

Capitol FM logo with blue swoosh and tagline 'The UK's No.1 Hit Music Station'
The logo of Chipotle Mexican Grill featuring a stylized chili pepper icon on a brown background, with the restaurant name in bold white letters on a red rectangle, and the words "Mexican Grill" below in black.
Logo with the text 'Treetop Golf' on a dark background.
Logo for Hilton's Charcuterie, established in 2016, with a tagline 'A Love of Cured Meats'.
Black silhouette of three flowers with round buds and detailed petals and leaves.
Heart-shaped graphic with layered text and blue design elements, symbolizing love and connection.
The image shows a logo for PUREGYM, featuring a stylized ear outline with a teal circle inside, and the word 'PUREGYM' in bold, black letters.
Men's Health magazine logo with a black background and red text.
Black circular sign with white text that reads "Pizzeria Locale."
Southeast Asian Shophouse logo with a decorative graphic above the text in orange and white.
Levallois Metropolitan logo featuring a stylized bird head and a globe background.
Text reading 'PRIDE IN LONDON' with rainbow colors and stripe patterns.
Pink text reading 'Jamie Oliver' on a white background.
Logo of Leicester City Football Club featuring a yellow fox head inside a circular blue and white emblem.
Logo of BBC with three overlapping colored blocks spelling out 'LBC'
Deliveroo logo featuring a stylized turquoise kangaroo with black eyes and the word 'deliveroo' in turquoise lowercase letters beneath it.
Jin logo with a blue geometric mountain icon and the word 'JIN' in blue text.

  • “As a founder, it’s easy to feel overwhelmed, but Jim immediately put me at ease. He listened, built trust quickly, and worked collaboratively so I felt part of the journey while being free to focus on what I do best. He made marketing clear, manageable, and has set me up brilliantly for the future. I look forward to working together more and more.”

    Robbie Hilton, Owner Hilton’s Charcuterie

  • "Jim is truly a one-in-a-million marketing expert. He had the personality, innovative thinking, strategic ideas, and marketing skills to make us appealing to a wide range of new customers and also to set us apart as unique."

    Joe Stupp, Ex Chipotle Mexican Grill Head of Social Media

  • "Jim's down-to-earth, decisive approach enabled us to move fast, try new things and make a real impact. Jim thinks strategically, and at the tactical level, his broad set of marketing skills commands respect."

    Elliot Maidenburg, Ex-Managing Director JIN Agency