Why I do what I do

I’ve always been drawn to helping people who deserve support but don’t know where to turn. Many founders and business owners have poured years of passion, hard work and love into something, only to feel stuck on what to do next, or unsure how to reach the right people.

After years in senior marketing roles across a mix of international brands, growing start ups and ambitious small businesses, I wanted the flexibility to work with more people and more challenges, rather than focusing on a single business at a time.

Around the same time, I made the decision to better support my autistic son, an experience that has made me more agile, more resilient and more determined to spend my time doing work that matters, helping good people with good ideas find clarity, confidence and a way forward.

When I am not working with clients, you will usually find me on the golf course, playing music or travelling with my family. I believe deeply in fairness, in doing the right thing and in leaving people stronger than when I met them. Those values shape how I work and the kind of clients I choose to partner with.

For me, marketing is not about selling at any cost, it is about helping people connect with something worth caring about.

-Jim

A close-up portrait of freelance marketing consultant Jim Dannatt

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