Why I do what I do

What I enjoy most is helping people feel less overwhelmed. Marketing can be stressful, confusing and chaotic - especially when you’re responsible for making decisions without having all the information.

I’ve been in rooms where teams feel stuck, frustrated or under pressure. I’ve also seen how powerful it is when someone can step back, look at the whole picture, and explain the path forward in a way that finally makes sense.

That’s why I do this. I want to replace noise with clarity, panic with confidence, and guesswork with a joined‑up plan you actually believe in.

I also love getting stuck in. I’m a creative person at heart, so I still get as much joy from crafting the copy for an email as I do from deciding where to invest a six‑figure budget.

Outside of work, I’m a dad, a husband, and in constant pursuit of the perfect golf swing.

— Jim

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